Starting a new business can be overwhelming. Growing a business can be daunting and picking up a crumpled business can be devastating. The reason why many job seekers or employed people run away from becoming entrepreneurs is simply because of the processes involved. There is a lot of thinking to be done, decisions to be made and protocols to be followed. Most of all, they don’t want to be at the forefront when things go wrong.
What many of us fail to understand is that building a business and building a good reputation at work are almost the same thing. They both involve hard work, risk, dedication and determination. They involve developing a brand that the boss or customers can’t do without. Although building a brand for your business is quite different from that of the employee, they both bring the same results – more jobs, more money and more respect.
You are not new to the fact that every business, whether small or big, needs a brand. It is the most important aspect of any business and you cannot just do without it.
Building a good brand begins even before you launch your first product -
not when you have nationwide branches!
Many small businesses crumble today, not because of
the economic downturn but bad brand recognition.
Branding starts from your business’ foundation and here are a few reasons why your foundation may be faulty:
1) You Have a Bad Business Name
If you find it hard pronouncing your business name, your customers will find it harder. If you are ashamed of telling others your business name, your customers won’t even mention it. Your name is related to your product and the value it provides.
There are various things to consider when thinking of a suitable name for your business. Because lots of businesses spring up every day, one key criterion in giving your business a name is its availability, both online and offline. Online is mentioned here because in this era if you are not on the Internet you are missing out.
Also, how does your business name sound to you or your friends and family? If it doesn’t sound right, then it’s not right.
To choose a great name, read 7 Tips for Naming Your Business.
2) Your Website Design is Ineffective
Part of being online is having a website. You don’t need to have a massive website with tons of visitors every day before having a web presence. Even a one-page website would do just fine, but avoid these Top 10 Mistakes in Web Design.
The purpose of a website is to simply shed more light on what your business is about and what customers have to gain. It simply helps them learn about your brand. But information is not the only requirement for a website. With things like search engines, SEO and bounce rate, there is more to implement when designing your website.
Website setup entails three things: domain name, hosting and design. Do your best to choose a domain name as close to your business name as possible.
Find a great domain name and register it BEFORE
you name your business if possible.
You will also want to claim a consistent username across at least the major social networks (Twitter, LinkedIn, Facebook, Pinterest). If you can afford it and are serious, it is best to claim your desired username across ALL social networks.
The Knowem system makes it fast and simple
to claim all your usernames at once.
The type of hosting you use can make or mar your business. Unless you want to become a technical expert we recommend hiring a Web designer who has an existing relationship with a hosting company they recommend or if you’re the do-it-yourself type, seeking out the very best hosting company. While anyone can learn to create a Web page, designing a highly usable, effective Web site that converts is a skill honed over years of experience. It is one thing to build a website and another to make it effective.
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3) Your Business Cards Are Inappropriate
When it comes to word of mouth marketing, business cards are important. It is the first impression that potential customers get of your business. Your business card is like a mini-website on a small paper. It comes with all the information about your business and not just your name and title. Making an attractive and witty business card does not guarantee you patronage, especially if your business is a serious one. Your first impression has to be the right impression. Therefore, you need to clear from your mind any misconceptions about business card design. To learn more, read these Business Card Design Tips.
Has anyone ever handed you a mangled business card fished out of their pocket?
Make a better impression by choosing a business card case that attracts business.
4) You Have a Lame Business Logo
Your logo is simply a summary of your business in one small design. Having a logo is essential to effectively branding your business. It gives your customers something to remember and is usually placed near your business name and tagline.
Although a logo is just like an image, it has a message to pass across and it should therefore be simple enough to understand and recognizable whether it is tiny or huge. Like designing your website, there are logo design guidelines worth knowing.
Your tagline is essential to your success. It needs to convey what is special about your business and what you have to offer – in only a few words that are positioned near your business name.
Read these tips published on Copyblogger on
How to Create a Rock-Solid Tagline That Truly Works
5) Your Pitch Sucks
A pitch is simply your business’ copy to the world. It is what helps your customers decide whether your business is for them or not. Just like your website and business card, it is a summary of your business in written or spoken words, aimed at satisfying your target customer.
You need to develop a pitch that sounds interesting and beneficial
Be sure it conveys what’s in it for your potential customer!
Read these tips from Ask Kim on Creating an Elevator Pitch.
An effective brand means more customers and therefore more sales. But it doesn’t end in just building a reliable brand, you have to maintain it. This will prove that you are stable and serious about what you do.
That should about cover the basics – unless you have something I’ve missed? I’d love to hear from you so do please make a comment – and if you found these tips valuable please share them on social media and with your friends. Just click on the icons just below this and choose your favorite social network.