Digital marketing is the process that leads to the development of a brand, an organisation, or a company, by way of digital platforms and mediums, such as computers, tablets, smartphones, games consoles, and the internet. Digital marketers use media such as these to reach customers in a timely, relevant, personal and cost-effective manner. It is now easier than ever to reach a wide variety of potential customers – providing you understand the five stages of basic digital marketing.
The first stage is having high quality content, whether traditionally written copy or by producing video content. Producing well written copy relies on working hard on the details. Small things, such as adjective choice, phrasing of sentences, and using effective imagery to make the reader emphasise or agree with your point can produce starling results. Similarly, optimising videos for SEO can let companies actively interact with their potential customer base.
The second stage is using social media. Social media is another means of interacting and relating with customers on a wide scale and potentially have a positive relationship that will promote your business. [click to continue…]