I peeped in on a Twitter chat the other day and saw some bloggers lamenting the fact that all the guest blog posts they received were usually unpublishable crap. Well, since I’ve never made any secret of the fact that I’m not that crazy about guest blogging, I really don’t sympathize with these bloggers.
My contention has always been – there’s not enough compensation in it for the guest blogger to make it worth their time and effort to crank out quality content. No, I take that back. My real problem with guest blogging is…
Nobody puts enough thought into it. Nobody is looking for a profitable, long-term solution, one that benefits all parties involved. Not the guest blogger, and not the blog owner. Everybody is looking for a quick, fly-by solution and in the end, it’s your readers who pay the price.
But enough about that. Obviously, you’re hear because you read my articles, “How To Get More Out Of Guest Blogging” and “Blog Owners: How To Get Better Results From Your Guest Bloggers.” If you haven’t, you should. They’ll fill in some of the missing pieces.
So let’s talk about how to choose the best permanent guest blogger for your blog. (Don’t know what a permanent guest blogger is? Then you didn’t read my other articles yet, did you? Go do it now. I’ll wait….)
OK, here we go:
Check out the blogs that are already sending you traffic. Obviously, they think your blog is great or they wouldn’t be linking out to you. And obviously, they think their readers can learn something from you. Maybe they’d like to collaborate and share some traffic.
Check out websites that connect guest bloggers and blog owners. As a matter of fact, there are two of them sponsoring this contest:
MyBlogGuest: MyBlogGuest is a blogging community that enables guest bloggers to connect with publishers interested in quality content. MyBlogGuest is the oldest free community connecting guest authors to the blog owners. Use MyBlogGuest to expose your content to the largest database of popular bloggers.
GuestBlogIt: GuestBlogIt connects blog writers and blog owners for their mutual benefit. Authors submit their original quality content to an article gallery. Publishers select content they wish to publish and make an offer to the blogger for exclusive rights. Author and publisher both promote the content for their mutual benefit.
And one of my favorite sources? Writers like me! I’m a freelance writer and in between my client work I also write for Examiner.com. With Examiner.com I’m paid on page views, which means every time someone lands on one of my articles I make money. Most freelance writers have their own sites and they’d welcome an opportunity to bring in additional traffic. Find a freelancer who writes in your niche and offer them a permanent guest blogging opportunity.
My point, as I’ve loudly declared for a few years now, is this: When it comes to guest bloggers, just like everything else in life, you get what you pay for. Offering up a link and an blasé audience and a one-time appearance doesn’t really benefit anyone – including your readers. Once that blog post drops into the archives its benefits also start dropping.
Read my article, “How To Get More Out Of Guest Blogging” and you’ll see what I’m talking about.
Now, what should you look for in a good, permanent guest blogger? You need someone who understands the concept of collaboration.
- Your guest blogger should willingly promote their guest blog posts and your blog as a whole.
- They should link out to their content on your blog whenever possible.
- They should be able to plan ahead and create relevant content across their site and yours so readers have a reason to go back and forth.
- They should be able to start bringing in new traffic immediately.
- They should be able to see the big picture and understand the benefits of a long-term collaboration.
- They should look for opportunities to promote both their blog and yours – and you should do the same.
You’re already spending a lot of time looking for guest bloggers every month or every week and you’re refusing half the content you receive. Instead, put some time into finding the best guest blogger and give them a permanent home on your blog.