When you are trying to get traffic to your website, chances are that you are trying to figure out how to stretch your resources as far as possible.
One great way to do this is to use content in multiple ways whenever you can. This will not only bring in traffic but will if done correctly increase your customer engagement and online credibility.
There are a few methods that you can try with this, and you should look at the kind of website you have and the skills you possess to figure out which are going to work best for you.
Your Base Content
First you need to consider the content that you already have or is being written for you – this is your base content, and this is what you are going to use in as many ways as possible.
What is this base content?
Is it articles, an eBook, Audio, or something else?
No matter what it is, chances are good that you can use it a couple different ways as-is, and then you can go on to use it in many other ways by altering its format.
If you consider this from the beginning, you may actually be able to make your job easier by creating the content in a way that will make it easy to change later.
Getting Your Base Content
How are you getting the base content that you are using?
The three main ways of getting content is of course writing it yourself, outsourcing it to a freelancer, or buying PLR to content and then altering it to suit you and the business model. None of these are “right” or “wrong.” It simply comes down to the resources you have at your disposal and the kind of changes you want to make to the content.
Consider each option before you make a decision, and then choose the one that you are most comfortable with.
Since articles are probably the most common type of content that people have created, we will use them as an example. Say you have a set of articles written on your chosen topic and are planning to use them for article marketing. This is a great start, and you should see how many article directories you can get those articles into. But what happens after that?
A lot of people get stuck here and feel that they now need new content. This can leave a lot of traffic, and therefore money, on the table.
An excellent thing to do with those articles is to tweak them a little bit and compile them into an eBook or report. This can be branded with your website’s information and used as a giveaway to build your list or submitted to eBook directories. You can also chop the articles into blog posts and create a keyword rich blog or blogs depending on the amount content to help support the website in order to get much more exposure and draw more traffic in.
Finally, as long as you have a decent microphone, turning those articles into short educational videos is easy. You can then use the videos on your site or submit them to video directories.
There are dozens of other things that you could do with the articles as well, but this just gives you a taste of what you could do to quickly and easily add thousands more visitors to your site every month.
Most website owners have finite resources that they can use to grow their online business, especially when first starting out. So it is important to make sure that you are getting all the benefit possible out of your content. Think about some of the ways you could re-purpose your content. Once you get started, you will be ahead of most other website owners out there.
A word of warning here: if you think you can do this quickly and without turning out high quality information you will find that the search engines will not treat the content or the website the content is on favourably.
Another way to increase the circulation of your content as long as it is of high quality is to build a relationship with other webmasters and share posts across each others sites.