When it comes to guest blogging and blogger outreach, there is lots of great information about the tactics and strategies you can use as a business to make sure you receive coverage and exposure from the best blogs in your industry.
Unfortunately, most of these resources are scattered about and hard to find. [click to continue…]
If you’re looking to increase your visibility on Twitter, you now have a lot of options when it comes to Twitter Advertising. The questions you have to ask yourself before you get started are what are your goals and how much are you willing to spend to accomplish them. In this post, we’re going to look at five options small businesses have when it comes to Twitter Advertising along with the results you can expect from each.
The Official Twitter Advertising Platform
First off, you have the official Twitter Advertising platform. To get started, you must receive an invite from Twitter or sign up on their Start Advertising page and wait for your invite. Then you will be able to take advantage of their advertising options including the following.
- Promoted Tweets – Allows you to promote your tweets across the Twitter network for more impressions and clicks.
- Promoted Accounts – Allows you to promote your account across Twitter for more followers.
- Promoted Trends – Allows you to promote a trending topic. Available only to businesses with a high advertising budget.
The cost for advertising varies based on geographic locations targeted, keywords in your profile / tweet, and your current audience size. You will be charged anywhere from $0.01 and $2.50 (or more) per new follower during your Promoted Accounts campaign and $0.01 and $1.50 (or more) per click during your Promoted Tweets campaign. As an example, I spent $60 to gain 53 new followers out of 9,239 impressions to promote my account which already has 32K followers. I also spent $35 to get 111 clicks out of 7,379 impressions to promote a tweet, a tweet which only received four official retweets total.
Now that you have an idea of what you will get from the official Twitter Advertising platform, let’s look at some other third-party advertising options available to anyone no matter how big or small their budget is.
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When it comes to Twitter tools, there are plenty that help you monitor tweet streams, send & schedule tweets, rank your influence, and even automate the following & unfollowing process. But when it came to relationship management on social media, you were hard pressed to find a tool that could help until now.
Commun.it is the ultimate relationship management tool for Twitter. If you’re ready to learn more about keeping in touch with the most valuable members of your Twitter community, be sure to read this post on Social Media Examiner: How to Better Manage Your Twitter Relationships with Commun.it.
This post covers everything from account setup to how you can use Commun.it to boost your engagement with the people who count most on Twitter – those who can help you with your business!
As a freelance writer, I understand the problems small business bloggers face.
I tried the blogging route to promote my writing business and I’ve let two blogs just fade away because I don’t have time to blog and take care of my clients.
However, having an online presence for your business, no matter what it is, is almost a requirement these days, whether you want to compete locally or on a national level.
One of the problems with blogging is that you have to produce so much content over such a long period of time before anyone notices you’re out there. It’s a little bit easier in local marketplaces because you appear in local search results, but you still need to fill up that blog and you still need to rely on organic searches. Who has that kind of time?
My solution? I dumped my blog and I write for Examiner.com.
My results? Phenomenal! Here’s why…
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I peeped in on a Twitter chat the other day and saw some bloggers lamenting the fact that all the guest blog posts they received were usually unpublishable crap. Well, since I’ve never made any secret of the fact that I’m not that crazy about guest blogging, I really don’t sympathize with these bloggers.
My contention has always been – [click to continue…]