Looking to gain more traffic and exposure to your business in order to boost revenue?
Then guest blogging and blogger outreach are the way to go. Of course, one of the toughest challenges as a business owner is finding the right bloggers to connect with. You also don’t want to spend a lot of time researching bloggers that may not be interested in working with you. [click to continue…]
When starting my journey into the internet world of marketing, I had no experience and no friends or associates to ask how this world works.
I had heard that there were successful people out there that knew how to make money on the internet, and lots of it. But how to go about it? Good question.
A person can do a search for information and courses on starting an internet business, and you will find yourself immersed in so many offerings that you finally give up reading them all and still have not found the key to open the door to your online business.
So Where Is The Key?
The key to your door would be found where-ever your comfort zone is. Let me explain- [click to continue…]
Exemplary customer service is crucial to the success of all businesses.
But what exactly is exemplary customer service?
Here’s an example of what it isn’t.
It involves an unusual encounter I had with the cashier at my favorite pastry shop. I selected a few goodies to buy and placed the items on the counter. The cashier neglected to look in my direction or even say anything.
She packed my items in a bag and then rang up my total. She stood there saying nothing, leaving it up to me to look at the cash register to see out how much I owed. [click to continue…]
When it comes to guest blogging and blogger outreach, there is lots of great information about the tactics and strategies you can use as a business to make sure you receive coverage and exposure from the best blogs in your industry.
Unfortunately, most of these resources are scattered about and hard to find. [click to continue…]
If you’re looking to increase your visibility on Twitter, you now have a lot of options when it comes to Twitter Advertising. The questions you have to ask yourself before you get started are what are your goals and how much are you willing to spend to accomplish them. In this post, we’re going to look at five options small businesses have when it comes to Twitter Advertising along with the results you can expect from each.
The Official Twitter Advertising Platform
First off, you have the official Twitter Advertising platform. To get started, you must receive an invite from Twitter or sign up on their Start Advertising page and wait for your invite. Then you will be able to take advantage of their advertising options including the following.
- Promoted Tweets – Allows you to promote your tweets across the Twitter network for more impressions and clicks.
- Promoted Accounts – Allows you to promote your account across Twitter for more followers.
- Promoted Trends – Allows you to promote a trending topic. Available only to businesses with a high advertising budget.
The cost for advertising varies based on geographic locations targeted, keywords in your profile / tweet, and your current audience size. You will be charged anywhere from $0.01 and $2.50 (or more) per new follower during your Promoted Accounts campaign and $0.01 and $1.50 (or more) per click during your Promoted Tweets campaign. As an example, I spent $60 to gain 53 new followers out of 9,239 impressions to promote my account which already has 32K followers. I also spent $35 to get 111 clicks out of 7,379 impressions to promote a tweet, a tweet which only received four official retweets total.
Now that you have an idea of what you will get from the official Twitter Advertising platform, let’s look at some other third-party advertising options available to anyone no matter how big or small their budget is.
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