As a freelance writer, I understand the problems small business bloggers face.
I tried the blogging route to promote my writing business and I’ve let two blogs just fade away because I don’t have time to blog and take care of my clients.
However, having an online presence for your business, no matter what it is, is almost a requirement these days, whether you want to compete locally or on a national level.
One of the problems with blogging is that you have to produce so much content over such a long period of time before anyone notices you’re out there. It’s a little bit easier in local marketplaces because you appear in local search results, but you still need to fill up that blog and you still need to rely on organic searches. Who has that kind of time?
My solution? I dumped my blog and I write for Examiner.com.
My results? Phenomenal! Here’s why…
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I peeped in on a Twitter chat the other day and saw some bloggers lamenting the fact that all the guest blog posts they received were usually unpublishable crap. Well, since I’ve never made any secret of the fact that I’m not that crazy about guest blogging, I really don’t sympathize with these bloggers.
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I’m not sure if Permanent Guest Blogging is even an industry term, but I like it so, yeah, we’ll stick with it. By now, you’re probably already aware of the fact that I think the whole guest blogging scenario stinks. I always have. So, while I have an audience, I’m going to take the floor hear to explain to you the changes I’ve made in my own personal guest blogging techniques, and how they apply to the guest blogger and the blog owner.
What is a Permanent Guest Blogger?
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I’m going to start off by saying, again, that I’ve never been in favor of using guest bloggers in the traditional sense. While I’ll admit that there are some wonderful people out there making a perfectly good living at guest blogging, most of them are doing it with their own best interests in mind. I want a guest blogger who’s more concerned about my traffic than he is his own, and that’s hard to find. [click to continue…]