I’m going to start off by saying, again, that I’ve never been in favor of using guest bloggers in the traditional sense. While I’ll admit that there are some wonderful people out there making a perfectly good living at guest blogging, most of them are doing it with their own best interests in mind. I want a guest blogger who’s more concerned about my traffic than he is his own, and that’s hard to find.
But when you think about it – why should a guest blogger be
overly concerned about how much traffic you bring in?
Even if he only gets a tiny trickle of traffic from your blog, that’s better than nothing. And the link juice he gets from your blog is more than enough to compensate. So, there’s really no incentive for a guest blogger to over-deliver. If you don’t publish his guest post, someone else will.
Like I said, there are some wonderful bloggers out there making a perfectly good living at guest blogging. And that’s what it’s all about.
That’s the big difference. They’re being paid to guest blog.
Now, if you’re like me, you don’t see any reason to pay good money for a guest blogger. You can write perfectly good content on your own. The only reason to pay someone else to do it would be because they’d bring in a tremendous amount of traffic, and a blogger who could guarantee that would cost you a few hundred bucks – at least.
Anyway, there are benefits to using guest bloggers – they do bring some new eyeballs to your blog, the do occasionally provide a fresh idea or two, and they help when you’re in a pinch and don’t have anything of your own to post.
But let’s take a look at what you can do to actually see some traffic and monetary benefits from your guest bloggers. Because that’s why we’re in this business, right?
How To Get Better Results From Your Guest Bloggers
If you think about it, one of the reasons you have a loyal following is because your readers know you. They’ve been visiting your blog long enough and you’ve developed a relationship. Yet, when you shuffle through guest bloggers, one after the other, you’re not giving your readers the opportunity to really get to know that person.
In my post, “How To Get More Out Of Guest Blogging”, I explained how I tripped over a permanent guest blogger on a blog I was using for research. Read that post for more details, but in a nutshell, here’s how it works:
Choose one or two bloggers in a relevant, complimentary niche and give them a permanent home on your blog. Give them plenty of room for a profile so they can stretch out and show your readers who they really are and what they’re bringing to your blog.
And then promote the heck out of the fact that you have a guest blogger in residence. Add their posts to your Twitter feeds, give them their own category, put a banner in your sidebar to really draw attention to the fact that you have a permanent guest blogger or two.
Choose a permanent guest blogger who can bring something new to your blog. If you blog about Baby Care, maybe you can collaborate with someone who blogs about healthy eating and when they guest post for you they could talk about organic baby food or something. (Obviously, I’m not a baby care expert, but that makes sense to me. Kids gotta eat, right?)
In that scenario, your guest blogger would be addressing your audience of moms, an audience she might never have attracted to her own healthy eating blog. And you’ll be offering your readers valuable information you might not be familiar with, which will also bring new traffic into your blog.
The biggest benefit of using a permanent guest blogger is this: Your readers will become familiar with the guest blogger because they’ll be blogging for you on a regular basis. They’ll actually come to appreciate the additional content that guest blogger brings to your blog and they’ll start looking for it.
Giving your guest blogger a permanent home also allows them to get comfortable with your readers. They’re blogging in the same place all the time and they get a feel for your blog and what your readers are looking for. Consequently, they can tailor their content to better serve your readers.
Now, as a blog owner, you might think this sounds a little one-sided, like you’re getting all the benefits. But trust me, read “How To Get More Out Of Guest Blogging” and you’ll see that it’s a win-win-win situation for everyone – you, your permanent guest blogger, and your readers.