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40+ Tips on How to Become a Social Media Rock Star on Twitter, Facebook, and Google+

There are a several kinds of people in social media. There are the people that enjoy a nice, quiet existence with their family and close friends.

There are the bots. There are the people that have a massive following on one network, but you really don’t see them anywhere else. And then there are the people that no matter where you find them, they have (or are currently building) a massive audience. The latter are social media rock stars. Just like any other rock star or celebrity, once they announce they have a profile on XYZ network, their audience come running to join them there.

Chances are, if you are promoting a blog, building a business, or simply want to share your thoughts with the masses, you want to be a social media rock star. And not just any rock star, but one with an audience who really cares about what you have to say!

Cute kitten wants to be a social media rockstar.

In today’s post, I’m going to share with you my top tips for building an audience and becoming influential on social media. The first set of tips apply to almost any social network, and the rest focus specifically on the top three. Or the ones I consider the top three at least.

General Tips for Building an Audience

No matter what social network you are targeting, the following are tips that will apply to them all. These tips will help you build a larger, stronger audience where ever you go with social media.

Use Your Real Name or Business Name

Use your real name on social profiles.

When it comes to the name field for your social profile, be sure to use the name you want to be found by whether it is your real name or your business name. It’s going to be hard to get people to follow keywords like link building or pet supplies. Be sure to take a look around the network first to see if certain profiles are only for people – Facebook profiles, for example, are for people. Facebook pages are for people, businesses, companies, blogs, and so forth.

Complete Your Profile

Complete your social media profiles.

If there is a field for it, then you can use it to your advantage – no piece of information is unimportant. You never know when someone might feel the urge to connect with you just because you share the same taste in book or TV shows. Also remember the importance of keywords throughout your profile – including them can help others (including search engines) find you.

Make Some Status Updates Before Adding Contacts

Fill out your social profiles with status updates.

Before you start trying to build your audience on new social networks, make sure you have posted some good, public status updates. This way, people will get to see what they can expect to see from your profile or page. And of course, make these status updates public – otherwise, people not connected to you will not be able to see them.

Use Your Current Contacts to Find People on Social Networks

Use your email contacts to find new social media connections.

Most social networks will allow you to connect with your email address book, Skype, Facebook, Twitter, or other networks to find connections. Be sure to find this option when you join a new social network or look to boost your audience in networks you already belong to. Here are just a few popular networks and their “find friends” pages. Most of these links will only work if you are logged in to your account.

  • Twitter – Import contacts from Gmail, Yahoo, Hotmail, and AOL.
  • Facebook – Import contacts from Skype, AOL, Hotmail, Comcast, SBCglobal.net, Verizon.net, Gmail, Yahoo, and other email services.
  • Google+ – Find people based on connections in your Google / Gmail account.
  • LinkedIn – Import contacts from hundreds of different email providers.
  • Pinterest – Imports contacts from Facebook, Gmail, and Yahoo.
  • StumbleUpon – Import contacts from Facebook, Twitter, and Google.

Cross Promote Your Profiles

Cross promote your social profiles on other social networks and forum profiles.

If you have a blog, put icons to your main social networks (i.e., the ones you want to build an audience for) in your header or sidebar. If you are active on forums, add your social networks in the appropriate forum fields – the club forums on Social Media Examiner (as shown above) lets you promote all the main profiles.

One quick tip for making sharing your social profile links simpler: bookmark them on your browser’s bookmark toolbar.

Bookmark your social profiles on your browser.

This way, you can just copy the social profile link you need from your browser’s bookmark toolbar and paste it where you need it. This works in Firefox, Chrome, or any browser where you can right-click on your browser’s bookmarks.

Add a Social Network to Your Guest Blogging Author Bio

Add a social profile link to your guest post author bios.

When you are guest blogging, be sure to include at least one social network in your bio if you can. Be aware of which network will be the one your new readers will want to follow you on. For example, if you write a guest post on Twitter, include a link to your Twitter handle. If you write for a blog whose main theme is LinkedIn, include a link to your LinkedIn profile. Also, aim for blogs that offer author bio pages with multiple social profile links like Mashable, Search Engine Watch, and SEOmoz. Or, better yet, look for blogs that let you include multiple social profile links in the bio itself like Famous Bloggers.

Add Social Networks to Local Search Listings

Add social networks to your local search listings.

Own a local business? This tip is for you. Many local search directories are incorporating social media profiles into local listings. Be sure to add your social profile links when you can so that local customers can become a part of your social media audience.

Promote Your Social Profiles in Emails

Share your social profile links in emails using WiseStamp.

Think about how many people you email on a regular basis. If you’re not taking advantage of sharing your social profile links in your signature, you could be missing out on new followers and fans. You can do it by inserting a simple text link beneath your name and website link, or you can use WiseStamp for a fancier signature including social media icons.

Twitter Tips

While Facebook may be the number one social network, Twitter is one of the easiest to use and gain popularity upon thanks to short updates, ability to communicate with those that aren’t following you, and lack of algorithms that dictate whether your updates will be seen by others or not. With these things in mind, here are some great tips to increase your following and authority on Twitter.

Use the Official Twitter Retweet Button

Get more Twitter follower with the official Twitter retweet button.

If you have a blog and want to build your Twitter following, but you aren’t using the official Twitter retweet button, then you are missing out.

  • { 282 comments… add one }

    • Darren June 21, 2012, 6:06 pm

      Hi Kristi,

      Thanks for that post, it has an amazing amount of information in it…. Some excellent tips…



      • Kristi Hines June 21, 2012, 8:57 pm

        Thanks Darren! I fit in the stuff I thought was most important. :)

    • Scott June 21, 2012, 8:32 pm

      I was just on a webinar today and there was a report that a US Social Media Manager averages about $113,000.00 per year. Wow! It is cool how this sector has moved up. I think this would be a cool job and very hard but rewarding.

      You have put in a lot of work in this! You rock!

      From a quote of my bodybuilding trainer — OUTWORK!


      • Kristi Hines June 21, 2012, 8:58 pm

        Thanks Scott! It’s definitely a great field to be in right now. :)

      • Ana from Free SEO Report July 17, 2012, 1:08 am

        Now I know what salary to ask for when I am offered that perfect opportunity, Scott – at least I’ve got you to keep me on top of the latest trends! lol
        Ana recently posted..Do I still Use Market Samurai?My Profile

    • MikeKaye June 21, 2012, 10:18 pm

      Great article. Scott, can you tell me where you got that social media manager information…very interesting.

    • EasyRetweet June 22, 2012, 6:53 am

      Wao! Kristi, this is an awesome post. It’s worth an ebook. With these tips, one will surely stand out of the crowed
      EasyRetweet recently posted..More Followers, More Exposure, More Traffic on EasyRetweet.com with New FeaturesMy Profile

      • Kristi Hines June 23, 2012, 11:52 pm

        Thanks! Yes, I’m definitely pursuing the eBook route with this. Nothing like a post to give you your next book idea! :)

    • Sian Phillips June 22, 2012, 3:20 pm

      Great post Kristi – a lot of info that is really useful. I’m still trying to get my head around Google+. I used the twitter button to follow you too :) Thanks for sharing on Bizsugar.com
      Sian Phillips recently posted..Cliff House Hotel HeavenMy Profile

      • Kristi Hines June 23, 2012, 11:52 pm

        Thanks for following Sian! Hope the post is doing well on BizSugar! :)

    • Jim McHugh June 23, 2012, 9:44 am

      Nice work – incredibly thorough and helpful. Thank you very much!
      Jim McHugh recently posted..CEO Peer Groups: The Regular Crowd Shuffles InMy Profile

    • Sue Bride June 23, 2012, 12:59 pm

      I thought I was reasonably knowledgeable about Twitter and Facebook (+1 not so much) but you have given me some techniques that I had not thought of before. Thank you Kristi. I am going to make more use of the Twitter @ button now and changing some of my profile information.

      • Kristi Hines June 23, 2012, 11:53 pm

        You’re welcome Sue! Google+ is a fun one to get started on, but once you’re used to it, it’s pretty simple to maintain. :)

    • Thomas June 23, 2012, 3:56 pm

      Hi Kristi
      That was an amazing list of Social Media tips. Some I already knew, but there was also a lot of new I will have to test for myself.
      Thomas recently posted..What is an ISO file?My Profile

      • Kristi Hines June 23, 2012, 11:54 pm

        Thanks Thomas! Hope you get good results with your testing! :)

    • zourkas June 24, 2012, 4:34 am

      Hello Kristi!!

      This is zourkas and I am really impressed of your expertise and experience on this field!! I believe that you help people and of course this is the key to succeed!! Social networks with billions of active people are the number one target to start your online business. The more helpful we are the better the results. People need to trust us in order to buy from us !! Thank you for this extremely useful and free information!

      • Kristi Hines June 27, 2012, 4:56 pm

        Very true! If you help people a lot and give them advice freely, they are much likely to buy from you in the future because they know the quality of your free content already!

    • Dionysius Lee June 24, 2012, 8:52 am

      This is a great post. It gets me in the mood to update my profiles on all the social media with the advice and tips provided. You got my Likes and equivalents. Do keep up the great work and hope to hear more interesting tips on your blog.
      Dionysius Lee recently posted..Learn How Not To Fail With Social MediaMy Profile

    • Marie-Louise Wagner-van Rhijn June 24, 2012, 12:22 pm

      Wow Kristi, what an amazing article! Must have taken you ages!
      Will go over to the different networks now and start connecting with you there too!

      Good luck with your pregnancy, hope all is going well for the two (or 3?) of you!
      Warm regards,

      • Kristi Hines June 27, 2012, 4:58 pm

        Just the two of us Marie-Louise. But I guess we won’t know for sure until we get our first ultrasound at 20 weeks. :)

    • Amelia Brooke June 25, 2012, 5:24 am

      Hi Kristi,
      I would like to thank you for this overwhelming post of yours. Its a great post with huge list of tips. i am really confused now from where should I start. :) Social Media marketing is really a key to success these days with billions of people participating actively on various networks.

      • Kristi Hines June 27, 2012, 4:58 pm

        You’re welcome Amelia! I always suggest people start with Twitter – it’s really the easiest to setup and maintain. Then you can use your audience there to help build up your audience elsewhere. :)

      • Ana from best affiliate programs July 17, 2012, 1:11 am

        I second that, Amelia – thanks, Kristi, for doubling my to-do list for tomorrow!
        Ana recently posted..My Internet ToolboxMy Profile

    • Hunter Boyle June 25, 2012, 5:59 pm

      Hi Kristi,

      Thanks for such a powerhouse post! I learned a few new tricks and will definitely forward this to others. Excellent resource and the screen shots are a huge plus.

      Cheers – Hunter

      • Kristi Hines June 27, 2012, 4:59 pm

        You’re welcome Hunter! Screenshots always help me, so I try to include them to help others visually absorb the material! :)

    • Derek Maak June 27, 2012, 2:04 am

      Hey Kristi,

      This is some great stuff! Thanks for spending all the time to put this together. I have never heard of Social Media Examiner, but it looks interesting so I’ll have to check that out. I definitely agree that you’re missing out on a lot of what social media has to offer if you don’t fully update your profile. Another thing I think helps is make yourself stand out from the crowd by creating a custom background for your site…especially on Twitter. It helps project a more professional image.

      My biggest problem is just finding the time to interact with all these different social media sites. You could spend all day every day just interacting with one of them, especially if you want to give people one on one attention which is important.

      • Kristi Hines June 27, 2012, 5:00 pm

        Thanks Derek! Custom backgrounds are definitely a good suggestion for both Twitter and YouTube. Especially for businesses – having a professionally branded background can help assure people they are looking at your real profile and not a fake one!

    • Tina June 27, 2012, 7:17 am

      A fantastic post, as always! Will have no rest until I get through it till the end. There are so many things around that I didn’t know about:)

    • Tracy Edwards June 27, 2012, 2:41 pm

      Thank you for a really enlightening article. I was the one that liked being quiet but am now trying to grasp social media so am looking to be come a future social rock star and will find your article most useful to help me on my way!


      • Kristi Hines June 27, 2012, 5:01 pm

        Thanks Tracy! Hope you enjoy going from quiet to rockstar! :)

    • Allie June 27, 2012, 6:58 pm


      I love how you say to put at least one social media link in your guest post bio. I had never thought of that! What a great concept. Sure we want traffic that will hopefully turn into readers to our blogs but also letting them know you are on Twitter, Facebook etc may get them to connect with you in a different way.

      Allie recently posted..4 Tips for Bloggers to Make the Most of PinterestMy Profile

      • Kristi Hines July 7, 2012, 2:13 pm

        Exactly Allie! They may not have a lot of time to check out your blog, but getting them on as a fan of your page or follower of your Twitter is still a good thing!

    • Tom Shivers June 28, 2012, 7:36 am

      Happy to have read this post and retweeted it to my peeps.

    • Hosting Unlimited Terbaik June 29, 2012, 6:38 pm

      I just never realize that adding the real name is important for social media… I usually registered using my nickname…. So from now on I will try to give my complete bio…. thanks….

      • Kristi Hines July 7, 2012, 2:14 pm

        It just depends on how you want to be found on the Internet – some people do go by nicknames, but if you want someone to find you online with your real name, definitely go with that!

    • Jennifer Johnson June 30, 2012, 5:43 am

      I have just started using social media and I can see I have a long way to go! I had better get started right now…I already feel left behind.
      Jennifer Johnson recently posted..Anxiety Relief Techniques – Effective Ways To Overcome StressMy Profile

      • Kristi Hines July 7, 2012, 2:15 pm

        Don’t feel left behind – lots of people are just getting started with it everyday. Plus the ones that have been around the block awhile are still learning new things all the time!

    • Hando June 30, 2012, 2:04 pm

      Got my main profile started but it seems to be a full time job to follow all that advice, need to hire social media manager now:)

      • Kristi Hines July 7, 2012, 2:15 pm

        Most of it is really about getting into a routine – once you do, it is much easier to manage!

    • David Wetzel June 30, 2012, 5:43 pm

      Amazing post! Thanks for the wisdom!!

    • Jayne July 1, 2012, 1:48 pm

      hi kristi, I am just getting to grips with social networking and found your info so amazing, had to read at least 4 times to digest it all. Thank you so much!

    • Dennis July 3, 2012, 12:28 am

      I came here to read about Social Media and noticed a Cat Photo with a Cat 90% similar looking like my own Cat o.O Don’t worry.. it´s not my Cat… but pretty similar :)

    • TomW July 4, 2012, 3:30 pm

      Holy moly what a post. Thank you for taking the time to put this together, it must have taken a while. Certainly worth it. :)

      • Kristi Hines July 7, 2012, 2:16 pm

        It did, but it was definitely worth it reading the response. :)

    • Fiona July 5, 2012, 11:46 am

      It is quite reassuring when the long list you so kindly put together served to remind me that we are mostly doing most of these tips already, phew! :-)

    • Dainis Graveris July 7, 2012, 7:09 am

      Kristi, you always surprise me how you keep appearing on all those different websites with super awesome articles, guest posting going crazy! :)

      Awesome tips, from beginners to advanced! It is super hard to cross-promote everything and be everywhere. I would say it is impossible to do if you are one man team. If you want to stay sane and productive, I would say get somebody in team to help you – work on one message and mix in who is maintaining which network.

      Don’t know how you do it otherwise!
      Dainis Graveris recently posted..55 High Quality Business Card Tutorials And PSD Templates You Cannot MissMy Profile

      • Kristi Hines July 7, 2012, 2:17 pm

        If you can get some help, it’s definitely worth it so long as your team all agree on sharing the same message. Thanks Dainis! :)

    • Sheyi | Ivblogger.com July 11, 2012, 8:46 am

      This is a tutorial, not a fast read nor like other jargons found online.

      I’ll have to take my time and study it well so as to use the guide too.

      Sheyi | Ivblogger.com recently posted..Sean Ogle Interview: Hacking The High Life – Spending Time In Mars!My Profile

    • Haroun July 11, 2012, 7:10 pm

      Thanks for a wonderful, and comprehensive post, as always Kristi. I have one question, why should you strive to keep your follower/unfollower ratio balanced?

      • Kristi Hines July 17, 2012, 1:25 pm

        I guess I didn’t really mean balanced, but you definitely don’t want it to tip to where you are following more people than are following you. While it may not always be a bad thing, some people see it as a sign that you are trying to get followers by following others, but it’s not working for whatever reason.

    • dexter July 12, 2012, 3:21 pm

      how can people write such a lengthy and research based “Guest post” that ACTUALLY provides information rather than ending up to be one more “How to..” or “10 tips to..” sort of crap written just to have a link and create buzz about authors name!
      I have seen some of the popular names in our industry doing latter..You are a real deal “Kristy”!
      dexter recently posted..How to get banned from AdSense!My Profile

      • Kristi Hines July 17, 2012, 1:25 pm

        Thanks Dexter! I try not to post crap whether it’s on my own blog or someone else’s. :)

    • Mahmoud Mounir from BramjComputer July 13, 2012, 6:38 am

      wow , That’s really amazing Info. , added to my favourite
      Thank you :)

    • James Theobald July 15, 2012, 1:06 am

      Excellent and comprehensive article, thanks! I always forget to use Google+. Whether it’s for my store’s +Page or my own personal G+ presence, I seem to neglect Google plus and my ‘gleeps’ there, the most, in spite of the niceties of its elegant UI, such as; 1) comment editing, which Facebook half-assedly aped you still can’t edit the original post! Of course G+ aped the Facebook UI, which was copied from the MySpace UI.. Also, the few rich text options like italics and bold fonts are nice. 2) The embedded twitter-esque #hashtag functionality, which creates topical awareness, very cool. 3) personalized search results and increase in SEO for logged-in google users. I do find it odd to be constantly notified of all these strangers ‘circling’ me, reminds me to go turn that particular notification off! Thanks for the abundance of sharing! ~Jimmy, Top Dog Coffee Bar (dot com)

      • Kristi Hines July 17, 2012, 1:26 pm

        It’s easy to forget about Google+ – I’m guilty of that myself. Mostly because I don’t like the way the mobile app works anymore, so when I’m traveling, it’s all about Twitter via HootSuite and Facebook.

    • Ana from Free SEO Report July 17, 2012, 1:07 am

      There are definitely many actionable tips here, Kristi.

      Problem is there were so many I was thinking about, that I forgot them when I got down to commenting!

      Let’s see…

      I like the commen sense ones like “Complete your profile!”, probably because I was reminded that I still needed to do that.

      There were also little gems like mention the actual author’s name when RTing a post from a big blog. Of course, the same goes for FB and G+ shares.

      My favorite tips is always to be personal – win social media one person at a time!
      Ana recently posted..Why I Will Never Comment On Your Blog (A.K.A. Die, Akismet, Die)My Profile

      • Kristi Hines July 17, 2012, 1:27 pm

        Thanks Ana! I always write about completing your profile, and it feels redundant and basic. Yet I still come across a LOT of people who don’t have some really basic info filled in which means they’re missing out on keyword optimization and helping others get to know them. :)

    • Midge from High Profile Enterprises July 17, 2012, 3:03 am

      This is an amazing post – such a huge amount of great information – it must’ve taken you a while to get it together! You are a very generous person to take the time to share this with everyone – thank you. I will certainly bookmark this one as I can see me coming back to it many times.

    • Jason Brown July 17, 2012, 4:36 am

      you really did well on this article. i really appreciated your efforts in writing up for others to learn and improve. I’m gonna bookmark this :)
      Jason Brown recently posted..Start Earning Online, Create Your Own BlogMy Profile

    • RonLeyba July 20, 2012, 12:28 am

      Came here from your blog Kristi. Wow, this is pretty long but I like how you laid it out with pictures/images that further enhance your explanation. Thanks a lot!
      RonLeyba recently posted..3 Tips For Keeping Your Secrets OnlineMy Profile

    • Jeff Abramovitz July 20, 2012, 7:40 am

      What a great content filled article. And, with so much being written about Social Media it becomes increasingly hard to find pieces that include NEW things…but yours had a number of them. As a soc med consultant, it’s always good to have more arrows in my quiver. Thanks for helping me and giving away great content, the first rule of social sharing. You delivered and you are a SOCIAL MEDIA ROCKSTAR!


      Jeff Abramovitz recently posted..your invitation to the Little Rock SeminarMy Profile

      • Kristi Hines July 22, 2012, 5:44 pm

        Thanks Jeff! :) I always try to have new things in a post unless I label it something like basic or beginners.

    • rambabu July 20, 2012, 11:04 am

      i really like all these tips to become social media rockstar! i am glad you shared another interesting post on major social networks where we can have huge opportunity to earn the whole we want !

    • Sharel Omer July 20, 2012, 11:46 am

      Once every few days i am referred to this great post, and always find new tips!

      Thanks Krisit for a great post!

    • Lisa Libutti July 20, 2012, 12:22 pm

      Wow! Great article.Very detailed and thorough… definitely worth the read. You could almost turn this into a “Social Guide-ance” eBook!

      Nice work Kristi!

    • Giles Farrow July 20, 2012, 2:18 pm


      Amazing resource. I will definetly point some clients to this and use as a checklist


      Giles Farrow recently posted..Software Product Marketing That Works (Part 7)My Profile

    • Jolynn Reid July 21, 2012, 9:37 pm

      Kristi – Interesting information and advice for those of us in the non-profit field. This is an area that is lagging regarding social media. Too many non-profits limit their social media experience to a lonely facebook page, a twitter account dedicated to retweets and a static website. There is so much great content that could come out of these important charities – even the small ones. Sometimes, especially the small ones. They should share it.

      • Kristi Hines July 22, 2012, 5:46 pm

        Agreed Jolynn! The more you show what good you do for the public, the more the public is likely to support your cause! :)

    • Rebecca Turkovics July 21, 2012, 9:48 pm

      Extensive information. I’m on my way to tweak several things. Thanks!

    • Las July 24, 2012, 8:07 am

      Fantastic post. The amount of information you have added is just incredible. I will add this to my blog.

    • Dave Lucas July 31, 2012, 6:41 am

      Kristi! Good tips – I would also invite you and your readers to check out my article from 2010 http://dave-lucas.blogspot.com/2010/05/tweet-like-rock-star.html

      I would recommend NOT connecting or interlinking social networks. Sharing too much information across many platforms is asking for trouble. (You mentioned on another blog how there recently were several attempts made to break into your various accounts)

      I would also add, for the benefit of BLOGGERS attempting to or thinking they can become “social media rockstars” – DO NOT publish “blog income reports’ or anything revealing how much money your blog is making (or not making) – these kinds of posts are akin to putting a glass jar full of cash in the front window of your house. Sure, the doors are locked, but the night is long, and you can’t keep an eye on the jar while you’re sleeping!

      Peaceful Blessings, and Blog On!
      Dave Lucas recently posted..A Happy Ending For HeshamMy Profile

      • Kristi Hines October 18, 2012, 5:36 pm

        Thanks Dave! I’m not too much of a fan of income reports because some bloggers write about how much money they make and not about the money they spend to make it between advertising, guru courses, etc.

    • Family Law Orlando August 10, 2012, 12:24 pm

      I am going to use all of this information to kick start my social media marketing campaign. It is a daunting task when you first start, but I will take it one account at a time.

      • Kristi Hines October 18, 2012, 5:36 pm

        I definitely hope it helps you in building your SMM campaign!

    • Patrick Mahan August 13, 2012, 9:26 pm

      Great post Kristi! I especially like the tip about searching for and answering questions using the keyword-filter:links command. Happy to hear you’re going to be a first time mom! I’m gonna be a first time dad in January!

    • Jessica August 17, 2012, 6:44 pm

      These are fantastic tips, Kristi – I thought I was doing a good job already with my social media presence but I picked up so much great advice from this post, especially on Google + which I have yet to explore. Thanks for the great tips!
      Jessica recently posted..Stepping Out: Soho House’s sophisticated little sisterMy Profile

    • Ehsan August 18, 2012, 12:53 am

      Hey Kristi,

      Those are really great tips and must follow tips to become a social media rock star and to build great relationship on social media.

      Really a must follow tips.
      Thanks for sharing.

    • Angie Jordan August 26, 2012, 9:51 am

      Great tips! It’s crazy that their are people out there who don’t complete their profiles. That is the first thing I look at when taking on a new client. Loved the post and have to share!
      Angie Jordan recently posted..Women In Business: What It Takes To Run A Successful Online BusinessMy Profile

      • Kristi Hines October 18, 2012, 5:37 pm

        It’s crazy, but I’m going to keep including it as a tip as long as I keep coming across pretty bare profiles.

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