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What Location Will You Use To Make Your Business Video?

October 29, 2015 By Ron 5 Comments

Want to create a professional video for your brand or business?

What Location Will You Use To Make Your Business Video

There are multiple ways to do this but for many companies, this is likely to involve stepping in front of the camera at some point.

How do you ensure this looks professional?

Part of it comes down to the way that you present yourself, part of it is the way you edit the video… but often just as important is making sure that you choose your settings correctly. The backdrop can either do a great deal to help establish your business (the best case scenario) or it can unintentionally prove distracting and undermining for your points.

Here are some tips that can make a big difference.

Consider The Lighting

You’d be surprised how many people go into filming a video without thinking about their lighting. When creating your video, think about whether the lighting enhances or detracts from the shot. Avoid glare and where possible, have your subjects lit from their profile. This is called ‘Rembrandt’ lighting and it’s what most professional movie makers will use.

Choose the Spot

Choosing the location to create a video is a really big and very important step in video production. If you have an office, then as a professional you have the perfect surroundings, this will often be a good place to film as it will instantly look professional. Likewise, filming outdoors in public spaces can add some life and interest to your shot. Alternatively, find a space where there’s a blank wall you can use as a white backdrop.

You can also try hanging a white bed-sheet with some lighting to create a makeshift ‘infinite white’ background. What you shouldn’t do is choose your Mum’s living room for your background, or an awkward window. This will make you look unprofessional as though you’re ‘playing’ at business, rather than actually knowing anything about it.

Think About Acoustics

Ideally you’ll have a mic attached to provide better sound recording. In some cases though, this won’t be possible and as such you need to think about how sound travels where you are. Don’t film too near to a busy road and don’t film in rooms with high ceilings and echoing walls.

Consider Renting Somewhere

Don’t have anywhere to film that meets these requirements? Optional alternatives then are to rent a conference room, or alternatively to try and find somewhere that you can use a green screen. You may be surprised to learn that they’re regularly available in public libraries and universities.

Remember people would rather watch than read, it is the best way to ensure you get your customers engaged and thinking about your offers.

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Filed Under: Business Tips, video

About Ron

Ron has been online since 2001 full time firstly starting his own online business selling e-books and video courses.

Now Ron spends his time providing as much information to new online business owners so that they can start out online without the huge costs.

Reader Interactions

Comments

  1. Alex says

    October 30, 2015 at 4:42 am

    I couldn’t agree more with what you have written here, location is everything and it leaves an impression on the person watching the video as to how professional or UN-professional you may be…

    Everything you mention in the article is right on the money for anyone wanting to create a professional video for their business.

    Keep writing Ron I will come back video is my passion..

    Alex

    Reply
    • Ron George says

      October 30, 2015 at 4:50 am

      Hi Alex

      Thanks for dropping by really appreciate the time you took to not only read the article but comment as well. Yes if you can get the right location and one that makes you look like the professional then you have half the battle won with trying to gain the trust of any potential clients. Even though they say video marketing is the future there is still a right and wrong way to doing it.

      Reply
  2. Tabish says

    November 15, 2015 at 1:44 am

    Hello Ron

    This is Very Helpful Tutorial and Good Points Step by Step Guide To me Amazing Information Good Job Thanks a lot For Sharing me Busines Location Guide

    Have a nice day

    Reply
    • Ron says

      December 3, 2015 at 10:59 pm

      Thanks Tabish, Glad you liked it lots more to come.

      Reply
  3. Rama Krishna says

    May 21, 2016 at 12:11 pm

    This is important post for video marketing and everything has explained very well. Thanks a lot for sharing with us.
    Regards
    Rama Krishna

    Reply

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