Social Networking With A Twist
I’ve recently been introduced to a program, Gushcloud, that has a social platform with a twist. It looks to offer both social and financial benefits. Because it is new and because it has a unique proposition, I’m sure that many networkers will find it interesting.
The number of social networking sites are multiplying at tremendous speed. Statistics show that they are used mainly by two groups: individuals who are simply being social and marketers who are laying groundwork for future sales.
Going to the site, http://www.Gushcloud.com, I was greeted by a relaxing color scheme. I found the sky blue background with fluffy floating white clouds to be appealing.
Not so appealing was a rather insistent pop-up that covered the content area until the delete ‘X’ could be located. I have to admit that the announcement being made could be considered important by some, but I found it rather annoying, especially since it popped up with each new site page that I opened.
The announcement contained on the pop-up had to do with the ability to log-in to Gushcloud in either of two ways: You can use your own unique Facebook login identification, or you can log-in using your Twitter information.
I’m not so sure the announcement was important enough to be placed ‘in your face’ so consistently throughout the visit. Admittedly, I don’t particularly care for … in fact, I really don’t like … pop ups, pop-unders, and any of those magically appearing pages that interrupt both my vision and my train of thought … which, of course, is function they are intended to perform.
A rather cute cloud was in the forefront of the header. It had a nice smile and a small cloud finger pointing to a space that issued an invitation to watch a video for the answer to “What Is Gushcloud?”
Video is a nice touch and delivers information quickly. This one was well done … not too long but carrying enough information to answer the question.
I liked the program icon. Again, the color is just perfect for the white cloud outlined in sky blue and containing a little sky blue heart in the center. The cloud and heart combination is repeated throughout the site. I liked it simply because I liked it. Surely there’s some psychology at work here, but I can’t name it.
A white heart and white fonts against the sky blue background welcomes the visitor and gives a list of elements available on the site.
- Download an app
- Tweet about something
- Write a blog-post
- Complete a survey
- Take a look at content
- More campaigns to come soon
Another ‘in-your-face’ element rather forcefully engaged my vision. It’s a very large counter that tracks how many visitors have come to the site.
I understand that the site owners are very excited about having visitors. And, I know that some people make decisions based on these kinds of numbers. But, I, personally, didn’t care for it.
I thought it was unsightly. Those statistics are available from other sources. Perhaps a small-print, clickable, statement going to a stat summary might serve the purpose without marring the beautiful page.
The word, gush, is the terminology used on this site to mean ‘blog’, or ‘write’ or ‘talk about’. The idea is that we … you and I … are going to be blogging anyway, so why not get paid for it?
Now, there’s an idea! Of course I had to read further to understand how they intended to let this happen. It took me a couple of read throughs to ‘get it’.
Gushcloud sees itself as a community made up of people who are influencers. Brands … individuals or businesses who are branded … can benefit by coming into this community with marketing campaigns because the community members, or influencers, can perform the promotions.
As I understand the process, the community gushes (blogs) about the Brand. The Brand receives the promotional activity from the Gushers.
The Gushers are rewarded in points called GP’s in which 100 GP is equal to $1.00. The Brands may, also, wish to have other tasks performed for which GP’s are paid.
The importance of ‘sharing’ on social networks is recognized in that there’s payment for it. Downloading apps and blogging seem to be highly requested tasks. It is suggested that Gushers can cash out, or receive payment, through PayPal or through a bank transfer.
The requested tasks are posted on the Gushcloud page in the form of Banner Ads for the Brands. The task being requested is in small print under the banner.
For instance, I saw one that said, “Tweet about a Cloud .. 18 days left”. There’s a bubble in the upper right corner of the banner that states the amount of GP rewarded for the task.
There’s a button labeled with the cloud icon and the words, “Gush This” where the Gusher can claim that task. The posted Brands or Banners are called ‘Clouds’ … some more in-house terminology.
Among the ones I saw listed are:
- Ambank/Amislamic Bank Credit Card
I liked the widget that is made available. You can put the Gushcloud widget on your own site. You get rewarded with GP’s if one of your site visitors ‘gushes’ through the widget.
To have their Cloud placed on the Gushcloud site, Brands can contact an office in San Francisco, Calf., in Singapore, or in Malaysia. E-mail addresses are provided for each of those.
The Privacy statement for Gushcloud is specific about your own responsibility for releasing information about yourself. An explanation about tagging yourself with terms to be used in searching is also clearly stated.
Types of Cloud tasks, right now, are posting to your own Facebook account, Tweeting from your own Twitter account, writing a blog entry, and completing surveys. Expansion of the types of tasks is expected.
Someone who wishes to function as a Gusher will be verified before they are assigned a task to prove the applicant is a real person. The applicant will also be evaluated as to how much influence they possess in the various networking platforms.
The profile picture, the personal name and the influence score will be available for public viewing. Brands may search for particular Gushers if desired.
The Privacy statement and the Terms of Service for Gushcloud are both nicely written and easily understood. I do appreciate that fact.
I suggest that all participants read these statements before making assumptions about the function of the site. The Knowledge Base section of Gushcloud is impressive. The page is visually inviting and is user friendly.
The About page was the last part of the site I visited. I went away from there with a smile and a good feeling toward the 3 featured creators of Gushcloud.
Aletha Lim, Vincent Ha, and Bryan Chow are young, energetic, and talented. They each, also, have a resume to die for.
Do I recommend that you participate in the Gushcloud program? All in all, I have to say, “Yes”. There are a few ‘ifs’ you might wish to consider before making a final decision.
I always ask, “What is there to lose?” With the answer to that being “Nothing”, I go on to the real point which is, “What is there to gain?”.
These are personal questions that only you can answer for yourself. But, if you’re a blogger and if you have the time to participate, I believe there are opportunities of which you can take advantage.