I tried the blogging route to promote my writing business and I’ve let two blogs just fade away because I don’t have time to blog and take care of my clients.
However, having an online presence for your business, no matter what it is, is almost a requirement these days, whether you want to compete locally or on a national level.
One of the problems with blogging is that you have to produce so much content over such a long period of time before anyone notices you’re out there. It’s a little bit easier in local marketplaces because you appear in local search results, but you still need to fill up that blog and you still need to rely on organic searches. Who has that kind of time?
My solution? I dumped my blog and I write for Examiner.com.
My results? Phenomenal! Here’s why…
Examiner.com has a connection with Google News
I don’t know how much online reading you do but start looking around Google News and you’ll see world news articles and local news articles about everything under the sun. How did Joe Smith, a plumber in Podunk, Washington, get his name in an article that’s flashing around the world on Google News?
Your blog posts don’t go to Google News. If you’re lucky, in a day or two or three, they’ll hit the Google Index, but they’ll never make it to Google News – unless you’ve met all of Google’s requirements. And they’re not easy to meet. If you’re having a hard time maintaining your small business blog now you don’t even want to know what you’ll have to do to meet Google’s newsworthy requirements.
Now, once your blog posts are in the Index, then searchers can trip over your information, if they’re using the same keywords you used in your post. If not… well, they’ll just find your competitor. But once your articles hit Google News, here’s what happens…
People in your city or town who have “Podunk, Washington” marked on their Google News reader will automatically see every news article you publish – whether they know your blog exists or not. The same for people who’ve marked plumbing news, or legal news or accounting news or religious news or any of the unlimited number of topics available.
Now maybe you live in a small town and not many people use Google News but here’s the real benefit… there are lots of other blogs and websites out there that do. And when they see your article come across their Google News feed, they’ll pick it up and blast it out to their own followers. It’s called syndication and you’ll never see it happen with your blog posts, but it happens all the time with Examiner.com news articles.
Am I suggesting you ditch your blog like I did?
Not at all. What I am suggesting is this….
Learn more about the benefits of writing for Examiner.com, first. This Google News thing is just the tip of the iceberg. I have information on by blog at C2CWriter.com and I’ll be publishing a series of guest blog posts at GrowMap.com to give you some help getting started.
If you’re spending a lot of time blogging – and worse, if you’re spending a lot of time on article marketing and other promotional writing – I highly recommend you take a look at Examiner.com. I’ve been writing there for a little over two years with a 13-month break in the middle. Since June of 2012 when I picked it back up, my business has skyrocketed as a direct result of my news articles at Examiner.com.
You don’t have to pay for web hosting and it doesn’t cost anything, in fact you make money off of every page view – another benefit of writing for Examiner. You write your own bio, including your own links, and you can include your links inside your articles. You can write evergreen content and newsworthy content, just like you would on your blog.
The difference is – Examiner.com has that Google News connection that blasts your article all over the Web. Now when you sit down to write, you know somebody’s going to be reading it.
- Examiner.com Tips: Choosing a Local vs. a National Title
- Forget About Article Marketing And Get Real Traffic With Examiner.com
- Can You Use Examiner.com To Promote Your Blog Or Business?
- How To Get Your Examiner Articles Accepted By Google News
- My Personal Examiner.com Success Story