You’d be surprised how many people go into filming a video without thinking about their lighting. When creating your video, think about whether the lighting enhances or detracts from the shot. Avoid glare and where possible, have your subjects lit from their profile.
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SEO is highly important to obtain online success for your business. It’s the goal of every website to make its SEO campaign work, get favorable SEO results, and drive upwards to Google’s page one. However, things are not as easy as they seem to be. Apart from the tight competition in the digital market, there […]
Digital marketing is the process that leads to the development of a brand, an organisation, or a company, by way of digital platforms and mediums, such as computers, tablets, smartphones, games consoles, and the internet. Digital marketers use media such as these to reach customers in a timely, relevant, personal and cost-effective manner. It is […]
When starting my journey into the internet world of marketing, I had no experience and no friends or associates to ask how this world works. I had heard that there were successful people out there that knew how to make money on the internet, and lots of it. But how to go about it? Good question. […]
Exemplary customer service is crucial to the success of all businesses. But what exactly is exemplary customer service? Here’s an example of what it isn’t. It involves an unusual encounter I had with the cashier at my favorite pastry shop. I selected a few goodies to buy and placed the items on the counter. The […]
As a freelance writer, I understand the problems small business bloggers face. I tried the blogging route to promote my writing business and I’ve let two blogs just fade away because I don’t have time to blog and take care of my clients. However, having an online presence for your business, no matter what it […]